This is a dashboard

mobile_app_static_playI created this thing back in 2006 for a client who had an idea for a new mobile app – a “dumb phone” app, back in the days before the iPhone came out.

The client was a “creative”, which is to say that they had no experience with business at all. (Never mind that Andy Warhol said “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”) They were referred to me because they wanted to build it, didn’t have the money to do so, and knew they needed a business plan to raise some.

Well, writing a business plan from scratch is a lot of work, which I don’t think they knew. The estimated fees were beyond their budget. So I proposed: let’s do this. Forget about the business plan for a moment; let’s assume you have the right business plan, and that you execute it perfectly. How much money will your idea be able to bring in? That’s what this dashboard does.

Try it yourself! Click on the picture; it will open a live dashboard. All the dials, sliders, tabbed pages are live. With them, you can select any scenario, and see the resulting annual revenue in the black dial in the center.

Today there are loads of tools available online – many of them free – that can help you create dashboards like this. In 2006, not so much.

I built this dashboard with Excel, and a few little tricks.